Stylist’s Guide: What is property staging?

First things first, let’s ask the most important question. What actually is property staging?

Property staging is a proven and effective sales technique that integrates interior design with marketing to create an experience for a property’s potential buyers. It’s more than just furnishing – it’s the visual presentation of a property by clearly defining each space to sell a lifestyle.⁠
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As Most of today’s buyers look for their next property online, the main goal is to both capture their attention and create an emotional connection with them. And that’s where a professional property stager can help.

project: edwards lane by Studio Gabrielle

we were recently entrusted by a couple in north London who wanted to appeal to the stoke Newington market of free-thinking creatives for their one-bedroom property. we have mixed “casual cool” with vintage-inspired choices.

With the global popularity of Netflix shows like Selling Sunset, the UK market is becoming more and more aware of the benefits of property staging. on the show, Interior designers will work with real estate brokers to splash thousands on unfurnished homes to make them appear as appealing as possible to potential high-profile buyers and to make a grand sale.

but why? Research shows that professionally staged properties can have their listing time reduced by up to 50%. In addition, they can reach on average 10% more in value than an empty home or one which has been improperly furnished.

that’s where we can help. We ⁠offer our staging packages to homeowners, property developers, estate agents, Airbnb owners and much more. They are designed to maximise your return by generating increased viewings and quicker, high-value offers.⁠

“I have to stay on my A-game, and the staging on this property has got to be perfect."

— chrishell Stause, Selling Sunset (series three)

project: West Lodge by Studio Gabrielle

we are currently working with a couple in Buckinghamshire to transform the property to appeal to families who are looking to move away from London living. we have mixed new classics with French-inspired choices.

Interested in maximising your property's potential?

Book a 30-minute discovery call with one of our talented Style Consultants. We have an extensive range of furniture, lighting, art and accessories ready to go that we can guarantee your buyers will fall in love with.